Carroll Hall


Curriculum

CurriculumFall 2009 marks the beginning of significant changes to the school's curriculum. The new curriculum takes into account changes in the industry, including the move toward increased use of a wider variety of channels to communicate.

The school's core— News Writing, Professional Problems and Ethics, and Introduction to Mass Communication Law—remains the same. These three courses will continue to provide the necessary foundation for the curriculum.
Access worksheets to help guide course selection in working toward an academic specialization. Separate worksheets are available for students entering the school before Fall 2009 and students entering the school Fall 2009 and after.

JOMC Curriculum Goals

1) To enable students to understand the roles of media in society and media’s social, economic and political impacts locally, nationally and globally.

2) To enable students to conceptualize and produce news and information.

Curriculum Quick View

JOMC Core10 credits [News Writing (4); Ethics (3); Law (3)]
Journalism or Ad/PR Core6 credits
Specialization12 credits
Issues Immersion Modules6 credits
 = 34 credits total

Students may take up to 40 credit hours in JOMC.

Students may choose to specialize further than is required by completing the requirements for a certificate in Sports Communication or Business Journalism or by taking additional electives in any specialization.

Curriculum Core

Required of all JOMC Majors

JOMC 141 Professional Problems and Ethics
JOMC 153 News Writing
JOMC 340 Introduction to Mass Communication Law

Advertising / PR Curriculum

The advertising/public relations curriculum is for students who wish to communicate on behalf of organizations, including corporations, government agencies, nonprofit and advocacy groups and public relations and advertising agencies. Students may learn to develop persuasive advertising messages or focus on strategic communication efforts for an organization. Both are pursued within an ethical framework of communication.

Advertising / PR Core

JOMC 137 Principles of Advertising and Public Relations
JOMC 279 Advertising and Public Relations Research (prerequisite 137)

Advertising / Public Relations Specializations
  • Advertising
  • Public Relations
  • Strategic Communication
Advertising (four-course minimum): JOMC 271 (prerequisite 137), 272 (prerequisite 137), 472 (prerequisite 137 and 271), 473 (prerequisite 271 or 272), 670

Public Relations (four-course minimum): JOMC 232 (prerequisite 137 and 153), 431 (prerequisite 137), 434 (prerequisite 232, 279, and 431). Choose at least one of the following to complete the four-course minimum (Not all of the following courses may be offered every semester.): JOMC 182, 187, 333, 433, 491 (when topic is appropriate)

Strategic Communication (four-course minimum): JOMC 232 (prerequisite 137 and 153), 271 (prerequisite 137), 272 (prerequisite 137), 431(prerequisite 137), 490 (when topic is appropriate)

Journalism Curriculum

The journalism curriculum is for students who wish to become journalists; that is, who want to broadcast, report, write, photograph, and present news and information to better inform society. These students learn techniques and theories to conceptualize information within the context of an independent press designed to create an informed public able to govern itself.

Journalism Core

JOMC 221 Audio-Video Information Gathering (prerequisite 153; restricted to declared journalism majors and minors)

JOMC 253 Reporting (prerequisite 153). Students are encouraged to take this simultaneously with 221. Students specializing in editing and graphic design may substitute 157 for 253.

Journalism Specializations
  • Editing and Graphic Design
  • Electronic Communication
  • Multimedia
  • Photojournalism
  • Reporting
Editing and Graphic Design (four-course minimum): JOMC 157 (prereq 153. Can be substituted for 253 in the journalism core but not double-counted in the specialization), 182 (permission of the school; preference given to JOMC majors), 457 (prerequisite 157) or 484 (prerequisite 182), 482 (prerequisite 182, 153, or concurrent enrollment in 153), 483 (prerequisite 182, 482, or permission of the school), 187 or 463

Electronic Communication (four-course minimum): Students must take either JOMC 422 or 426. They may also take JOMC 121, 421 (prerequisite 121, 221), 422 (prerequisite 421 and permission of the instructor), 423 (prerequisite 422 and permission of the instructor), 425, 426 (prerequisite 121), 427 (prerequisite 221)

Multimedia (four-course minimum): JOMC 187 (permission of the school), 582 (prerequisite 180 or 187 and permission of the school), 581 (prerequisite 187 or permission of the instructor), 583 (prerequisite 187 and permission of the school)

Photojournalism (four-course minimum): JOMC 180 (permission of the school), 582 (prerequisite 180), 480 (prerequisite 180 and 153, or concurrent enrollment in 153), 481 (prerequisite 480)

Reporting (four-course minimum): Students must take JOMC 157 (prerequisite 153). They also may take JOMC 121, 256 (prerequisite 153), 258 (prerequisite 153), 451 (prerequisite 153), 452 (prerequisite 153), 453 (prerequisite 153, 253), 454 (prerequisite 153, 256), 456 (prerequisite 153, 256), 459 (prerequisite 153), 463 (permission of the instructor), 491(when the course is designated as a reporting class)

Immersions

Students in the school must also complete at least two courses from a single group in an immersion area.

• Conceptualizing the Audience: JOMC 376, 445, 475, 490 (when appropriate topic)

• Mass Communication Theory: JOMC 240, 445, 490 (when appropriate topic)
• History, Law, and Regulation: JOMC 242, 342, 424, 428, 450, 458, 490 (when appropriate topic)
• Communication Online: JOMC 349, 449, 490 (when appropriate topic)
• Diversity: JOMC 342, 441, 442, 443, 446, 490 (when appropriate topic)
• Political Communication: JOMC 244, 446, 447, 458, 475, 490 (when appropriate topic)
• Communication, Business, and Entrepreneurship: JOMC 424, 450, 475, 490 (when appropriate topic)

• Sports Communication: JOMC 245, 376, 377, 455, 476, 490 (when appropriate topic)

• Honors: JOMC 691H, 692H


 
 
W3C Valid XHTML W3C Valid CSS