The Next Generation Leadership Award was first given in 2008 and is awarded by the N.C. Halls of Fame to recognize individuals who represent the next generation of leadership in their fields.
Susan Fowler Credle (2008)
Trip Park (2009)
Susan Credle is executive vice president and executive creative director at the BBDO agency in New York.
Credle graduated from Carolina in 1985 with a bachelor’s degree in journalism. After graduation, she began working at BBDO, an advertising agency headquartered in New York. She worked her way from junior copywriter in 1987 to executive creative director in 2005. She is a member of its board of directors.
Credle is known for her work establishing the M&M “spokescandies” as icons in global pop culture. She also was part of the creative effort to make Cingular Wireless a recognized national brand in just four months.
Credle has created award-winning advertising campaigns for other brands including Dove, Celebrations, Popables and M'Azing. She has won numerous industry awards and has been an important creative contributor to other BBDO accounts including Armstrong, AIG, Bank of America, Venus, FedEx, Pepsi and Visa.
A 1989 Carolina graduate, commercial illustrator Trip Park's work is featured children's books including “Gopher Up Your Sleeve” by Tony Johnston; “Trout, Trout, Trout!” and “Ant, Ant, Ant!” by April Pulley Sayre; and the Rotten School series by R.L. Stine. His editorial cartoons have appeared in the Greensboro News & Record, National Review and USA Today. His editorial illustrations have appeared in the Chicago Tribune and The Wall Street Journal.
After graduating from UNC, he worked as an art director with advertising agencies Leo Burnett in Chicago and Saatchi & Saatchi in New York.
He also has helped develop characters and animate commercials for AT&T, PBS, Nickelodeon, Zoloft, McDonald's, California State Fair, and Blue Sky Studios.
